Social Media Recruiting
Finding a job has become incredibly simple.
Everything is posted online nowadays, so you can apply for any job you want right in front of your computer. Regardless of your skill level and preferences, there is something out there for sure. You just need to know where to look for it.
If you want to get hired at Costco, or just about anywhere else, various websites make it easier than ever. You have all the necessary resources at your fingertip, and everything you need is just one click away. But the evolution of the Internet hasn’t made the process a walk in the park for the workforce only.
Companies now have newer, more robust tools to recruit the best employees for any position. As for the online environment is concerned, these come under the guise of social media. A wide variety of platforms can be used to serve this purpose, but it’s essential to understand what the best ways to do that are. Here is everything you need to know on the topic.
The Social Media Recruiting Tool
Everyone knows that the CV is the classic recruitment tool that both workers and businesses use in the sorting process. However, resumes are almost worthless at this point, as companies make use of newer alternatives brought to the market by the progress of technology. With their help, they aptly analyze the candidate pool and find the best-suited individuals.
Nowadays, the staffing trend is shifting more and more towards social media networks. Recruiters filter through bios, posts, and everything else these have to offer in order to find potential workers and determine their exact eligibility for a position.
There are three major platforms that employers can use for this purpose, namely:
• Facebook;
• Twitter;
• and LinkedIn.
Starting from the top, Facebook can be used by companies looking to expand their candidate pool in three distinct ways. First of all, the Marketplace function allows for job listings to be displayed for free. However, if you want to take the bazaar feel out of the process, then you can also pay for a Facebook Ad to be shown to those that might be interested.
Finally, you can also create a Facebook Page for your business. There, you can post about open positions, as well as attract new clients every day. Gathering a community of like-minded individuals that are passionate about your business is a sure way to find at least a handful of skilled employees.
However, you might have to pay for outreach.
As opposed to this more traditional medium, Twitter is far more modern and dynamic. It is a social media platform based around the posting of short messages which can be found by others through hashtags. On it, you can follow what people are discussing in your field of interest and discover relevant and talented people.
Finally, LinkedIn is the classic method to connect with the available workforce. Obviously, you can post job listings on there, but they cost around 195 dollars for 30 days. If your business is a small one, then you most likely won’t be able to afford this investment. Still, you can use it to find people on your own, or even let them know about potential positions using the bio section.
Making the Most of It
The fact that employers now look at our Facebook or Instagram profiles before hiring us is no longer a secret. Regardless of how you feel about it, it is happening and it won’t stop anytime soon. In fact, a survey conducted in 2017 by CareerBuilder has uncovered that more than 70% of companies currently use social media platforms to filter through candidates.
However, these tools can be used in more prolific ways than just hunting for drunk photos or offensive posts. A potential worker’s social media profile can tell you a lot more about that person’s talents, skills, and personality than you think. Therefore, assessing their presence should be focused on more than just spotting inappropriate content.
According to Forbes Magazine, Facebook and Twitter good places to start looking for past writing samples. Seeing as how most people resort to these platforms for self-expression, you might find valuable posts on there. After all, an interview can only tell you so much. There’s nothing more communicative than how a person chooses their words in their everyday life.
What is more, you can also make use of this technology to promote your business and inform the public about potential job listings. Around 59% of the world’s employees confessed that they chose to interview with their current firm because it had an outstanding social media presence. Thus, the wheel turns both ways.
A company needs to impress potential workers as much as they need to impress it back. After all, you don’t want to be anyone’s last resort, but rather an exciting prospect for career building. Getting with the times is essential for drawing in fresh members of the workforce, and social media is the best example of that you can adopt.
Final Thoughts
Social media is a valuable tool in the hiring process, as it allows companies to promote their job listings and screen for candidates at the same time. There are several platforms you can use in your search, but by far the best ones are Facebook, Twitter, and LinkedIn. Use them properly, and you are bound to find the right person for the staff in no time at all.