Getting your new product and new hire announcements into the trade publications your buyers read is a great way to generate visibility. Watch this video and find out how HRmarketer can help you find media outlets that accept new product & people announcements.
The Human Resource Marketplace
The human capital marketplace is a multi-billion dollar industry encompassing tens of thousands of suppliers selling hundreds of different types of products and services. When you consider virtually every business purchases at least one HR product or service, you can appreciate the total size of this unique marketplace. In fact, the HR department, arguably, makes more purchasing decisions for more products and services than any other corporate department.
In a given year an estimated $785 billion is spent on employee benefit products and services alone (Thomas Weisel Partners).