In How to Think Like Sir Alex Ferguson, Professor Damian Hughes goes into the mind of one of the world’s most successful leaders to reveal 10 powerful and practical lessons for leadership and business.
Drawing on his first hand experiences of working with Ferguson, managers can learn about his secrets on people management, changing mindsets, visualisation, building confidence and embracing change – all techniques at the heart of turning Manchester United into a winning machine.
Having a psychological advantage can pay dividends in the sporting arena as well as in everyday life, so Hughes will show, for example, how the lessons of visualization can be applied at a Champions League Final and in the boardroom. He will also show how Ferguson’s man-management skills of widely varying characters, including some of the most famous names in sport – Beckham, Giggs and Cantona – meant that he was able to adapt over 27 years to provide success year after year. These are essential skills that can be applied to any walk of professional life, to extract the finest qualities from a team, and discover how to lead other individuals and teams in their pursuit of success within changing times.
The book provided exercises for leaders to work on – drawing from Professor Hughes’s practical and academic backgrounds within sport, organisation and change psychology.
Professor Damian Hughes started his career at Manchester United and now combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.
Reactions to the book so far include:
‘In his usual and very accurate way, Damian Hughes has studied and documented the genius of Alex Ferguson. Alex’s extraordinary and exceptional ability to bring about improvement and change ahead of the field is brought to life in this book. Knowing both Damian and Alex, this book is a must-read for the sporting enthusiast.’
BILL SWEETENHAM, FORMER NATIONAL PERFORMANCE DIRECTOR BRITISH SWIMMING, AND COACH TO OVER 40 OLYMPIC CHAMPIONS
‘Alex Ferguson was the master technician, the master psychologist. This book uncovers Ferguson’s psychological techniques, alongside Professor Hughes’ analysis. The book flows, like great football, like the best Manchester United teams under the great man himself.’
PROFESSOR GEOFF BEATTIE, PSYCHOLOGIST, EDGE HILL UNIVERSITY
For more info contact:
Jessica Axe, Quarto Publishing Group UK
T: 0207 284 9364 E: jessica.axe@quartouk.com