video communications

The rising trend of remote workers and distributed offices has made it necessary for organizations to invest in more powerful and useful video communications systems. Video communications comes in many forms. In addition to making it possible to communicate across continents, with all the authenticity and the transparency of a face-to-face meeting, video communications can help employees sign up for health insurance and other benefits, pass on important company information in a uniform and digestible way, and more.

video communications

There are many options for better video communications, but there are a few things all communications should have to be successful.

User Experience

Employees need to access the right information when they need it and have the ability to communicate with their superiors and their co-workers. If employees can’t use the video communications tool, you might as well not have invested in it.

A good example of a video communications feature that many organizations are using for many functions is a digital postcard. They can be sent in an email or accessed on a local intranet and usually only contain one page with a video. Employees can access the postcard in their email accounts or intranet space, watch a short video and read some supplemental information in one easy-to-use and easy-to-create package. For spreading information about health coverage and other benefits, digital postcards are particularly effective, since they can be paired with animated explainer videos that clearly illustrate information and concepts.

Employees Under One Umbrella

No, I’m not trying to invoke the famous Rhianna song. Video communications put all workers under one communication umbrella. With the right system in place, employees can get the same information at the same time as if they’re in the same office. With more companies relying on remote workers, getting them all the same information is a crucial factor in driving worker efficiency and communication. Video services open up a wide range of possibilities that help workers sign up for voluntary benefits like retirement and financial planning services, hop on video calls with remote teams, review crucial company information, and much more.

The System

If you have a reliable video communications system and company working for you, the sky’s the limit for what you can do. You can set up online portals for benefits, send employees easy-to-use explainer videos, and connect all workers, remote or otherwise to the same communication link. The key is getting employees to use the system you have in place. They won’t use it if it doesn’t help them, if it isn’t easy to use, and if they have to use other systems to get other important information.


Human Resources is all about communication and helping employees find their best selves at work. As an HR professional, it’s your responsibility to support employees and build systems employees want to work with. Video communications is the key to employee communications initiatives in today’s work environment.