Lots of companies neglect to build a strong company culture. The lack of company culture leads to unproductive, often stressed employees, and then to the high level of staff turnover. Well built and organized culture increases employee engagement and keeps them from resignation.
According to Forbes, companies with strong cultures saw a 4x increase in revenue growth. High culture helps companies stand out and engage new employees. Surely, you know companies such as Facebook, Twitter, Netflix, Microsoft and Google. These companies are examples of companies with strong corporate cultures that bring hundreds of employees together and motivate them to achieve the main company goals. They have their own traditions and of course an employee onboarding, but about this some more later.
Let’s find out why is company culture so influential nowadays. Firstly, corporate culture makes companies recognizable and helps them find their own voice. Recognition and identity are essential for companies in any industry. Secondly, it helps organizations attract and retain employees. Corporate culture drives job satisfaction — and vice versa. The best way to start drawing the best talent is to personalize your outreach to candidates during the recruiting process. 50% of people who are tech talents said that a personalized note would make them engaged with the company, but you have to remember that cultural immersion shouldn’t stop at the interview. Every single employee in your company should be responsible for understanding and representing your culture in all aspects.
A path-breaking method of cultural promotion, these days, is building an academy. Usually, they are called employee onboarding academies, and you can create them with the help of the AcademyOcean tool. All the key points (company values and principles, the main goal and priorities, mission and vision of the company) can be placed in the academy. It will be given to new employees in their first days of work. This is useful since you will spend time once, but you will be able to use it in the future. If you have some changes in your company, you will be able to affect them in the academy by adding new content whenever you want. Academies can be filled with all types of content(pictures, videos, infographics, diagrams, etc.). You can add a quiz at the end of the academy to check how newcomers have learned the material and whether they are already immersed in your company culture.
The strong company culture not only builds brand identity, but it also increases loyalty among employees. Your employees should have a desire to come to work and enjoy doing their job. Companies with a well-built corporate culture have employees who love to overcome the challenges, who enjoy an atmosphere in the office and like spending time with their colleagues.
The culture connects department teams and binds them with a set of shared beliefs. Having traditions, common goals and values, mission and vision, the usual company is becoming to be a single organism that is capable of overcoming all the obstacles and achieving success.