Employer Branding

In episode 103 of the HRchat show, Matt Burns talks with Matt Alder, Edinburgh-based Talent Acquisition Innovation Consultant at MetaShift and Host of the Recruiting Future Podcast. Matt is also an experienced speaker who has delivered keynotes in 16 different countries, and author of two books – “Exceptional Talent” in 2017 and “Digital Talent”  in 2019.

Listen to this Episode of HRchat with Matt Burns and Matt Alder and Discover:

* The resurgence of business storytelling in employment branding
* The fallacy of organizations controlling their brand narrative & why they’re reluctant to change
* Why integration should be on every HR technology buyer’s checklist
* What’s the smarter HR tech strategy: enterprise or best-of-breed?
* The recent trend of HR leaders as angel investors, funding the latest HR tech

Employer Branding

More About Matt Alder

Matt AlderMatt helps companies understand the rapid digital transformation of the HR and Recruiting sectors and build competitive advantage through innovation. He operates as a strategy consultant working with in-house recruiting functions and the suppliers who serve them. He delivers value for employers by helping them connect to the best talent, improve ROI and develop successful digital, social and mobile talent acquisition marketing strategies. I also help them make smarter technology procurement decisions and plan for the future of work.

He develops research led content marketing strategies which deliver significant ROI for HR and Recruiting tech providers in both the UK and the US. Working at the cutting edge of the digital revolution since the turn of the century, he has lots of experience developing digital strategies for Fortune and FTSE 100 employers as well as a number of progressive SMEs and technology providers.

Check out Matt’s podcast – which features interviews with HR and Recruitment thought leaders from all over the world – at rfpodcast.com or via iTunes