Connections Between Marketing and Recruiting
There are lots of crossovers between the skills needed to be a successful Recruiter and the tools required to achieve Marketing goals. These include an ability to communicate with large audiences and knowledge of projecting a brand in powerful and engaging ways. My guest in HRchat episode 428 is Cole Evans, Marketing Officer at Workzinga, a job search and hiring platform emphasizing company culture fit. Listen as Cole and I explore the links between Recruitment and Marketing.
Questions Include:
- You lead efforts to share the mission and values of an exciting start-up within the Recruitment Tech space. What opportunities and challenges does that present?
- You haven’t been in the world of HR and Recruitment for very long but, as a successful marketing pro, can you share your unique take on the connections between successful recruiters and effective marketers?
- How can marketing teams play a key role in projecting an attractive employer brand?
- Workzinga is focused on helping companies and candidates match up based on culture fit. What does culture fit mean to you?
- Workzinga recently showcased at the April 2022 SHRM Talent Conference and Expo. Can you tell me why your team felt it was important to be front and center at that event?
- Your Founder, Dan Hunter, presented at SHRM Talent. Can you tell me about the session and what attendees learned?
- Workzinga will also be exhibiting at the SHRM Conference in New Orleans in June. What can attendees expect from your team at the event?
About Cole Evans
Prior to his role at Workzinga, Cole raised money for non-profits, managed multiple teams, made many payrolls, secured investments, started multiple businesses – growing to $1.5m in 3 years, started a New & Noteworthy podcast on iTunes, and has produced over 100 episodes.
About Workzinga
Workzinga scientifically aligns employers and candidates on company culture. his alignment helps reduce turn over, increase employee engagement, and increases your chance at hiring the best person for the job and for your company. Reach out to get started today!