Video marketing is the leading tool in creating a successful marketing strategy. While you as a CRO expert think about how to increase conversions, the study shows that more than 91% of customers are eager to see more videos while purchasing something. So why would you neglect your future clients’ needs? And that perfect opportunity lies under your nose – a screen recorder. 

Basically, screen recording is a process of capturing all the actions that happen on the screen. While this seems to be quite simple to even pay attention to, experienced CRO marketers use this instrument to provide a personalized look at the product. So in this article, we will discover the advantages of using screen recording software for increasing the conversion rate. 

In What Ways Can Screen Recording Be Helpful? 

Every CRO marketer is aware of how to make a screen recording. And technically, there is nothing special about this tool: it just records everything you do on your computer or phone. So why would you even spend time researching some good screen recording software? The answer is that by incorporating video marketing into your strategy, you can get all those benefits listed below. 

You Will Get Close to Your Customer

Indeed, by watching videos, people are experiencing reality as they are sitting along with you and trying your product. Every person will individually understand that picture you are showing them but the fact that you will build a special connection between you and your future client is 100% granted. 

You Will Show Your Product from the Inside

Sometimes, what your company might really lack is simply showing your product from different angles. You may write poems and dissertations on how it works and what value it provides, but words will never replace videos. So, using a screen recorder is also a great way to fully describe the product you advertise. 

You Will Call Customers to Action

No doubt that watching screen recording videos is more motivating than watching regular videos that take action somewhere far away. If something is happening so close that you can touch it and feel it, it creates a greater level of engagement.

A screen recorder is a simple and quick tool that can boost your conversion rate. And here are some ideas on how you can make use of it.

How to Use a Screen Recorder?

There are multiple chances of how you can apply screen recording software when being a CRO marketer. From reviewing your product to recording presentations, you can get maximum benefits in diverse ways.

Show a Customer’s Journey

When entering your website, not all viewers get a point on how it works and how to navigate it. So why don’t you create a roadmap for them and lead them directly to a purchasing phase? Share your customer’s journey by recording all the steps and actions that should be done to achieve a positive result. 

Record Presentations

Let’s assume, you are presenting an outstanding feature of your new product. But not every potential customer will be present at this presentation. That is why you should always make screen recordings of any important events and meetings that promote your product. This is a great way to show up-to-date information in a non-obtrusive way.

Create Tutorials

Show your own example of how to use the product you are promoting, and give some ideas and life hacks to your customers. No one knows better than you how to effectively make use of what you are selling. So that is why showing your product in actual use can make a different scenario whether the viewers will become your customers or switch to another website. 

What Are the Criteria for A Great Screen Recorder? 

With an advanced screen recording tool, you can make professional videos on your own. So here are the functions your screen recorder should have:

  • The possibility to record a screen of your device;
  • The ability to record just a certain tab or page;
  • The function of recording audio;
  • Editing videos;
  • Adding subtitles;
  • Simple sharing of your recordings.

With that being said, if you find a good screen recorder, you will be able to create first-class videos by yourself. At first, you might spend some time discovering all the functions of a screen recorder, but this is as simple as video editing. So no special knowledge is needed.

Wrapping Up

Sometimes it is not necessary to build mountains to make more leads. What you really need as a CRO marketer is to create that special bond between a customer and the product they are promoting. And that can be done by using a screen recorder. This simple can help you create engaging videos for different purposes. Whether you want to show your product from the inside, or share a tutorial – a screen recorder will come in handy for such tasks! 

 

Authored by Natalia Oger, Movavi Software Inc.