When running an SEO firm, one of the key factors for the success of the business is working with employees who understand search engine optimization. Website traffic buying is an integral part of any SEO campaign.
Traffic buying for websites is an easy way of driving targeted traffic to client sites in high volume. Your employees probably know of different methods of buying traffic, such as the use of PPC advertising or the use of banner Ads on 3rd party sites.
The key to successful website traffic buying is to ensure it is done right. Here are tips your SEO staff can consider when buying traffic for your clients’ websites.
Checking whether traffic buying is ideal for the line of business
One of the most important factors to consider before buying traffic for a website is whether it is the best idea for the business. For instance, it is pointless to buy B2B (business to business) website traffic if the company is a B2C (business to client).
It is essential first to understand the business and check the potential it may gain if you buy web traffic.
Understanding the difference between targeted and untargeted traffic
As an SEO company, you probably offer a wide range of web traffic packages that suit different business demographics and requirements. A common mistake most businesses do is buying traffic without understanding business demographics or needs. Your SEO employees should be able to understand these factors to be able to get the right traffic for the clients.
Traffic can either be untargeted or targeted. Untargeted traffic is related to traffic generated from visitors who are not interested in the client’s products or services. This makes it unlike that these visitors can convert.
On the other hand, targeted traffic is related to website visitors interested in the product and services offered on your client’s website. It is essential for SEO service providers to focus on generated targeted traffic for your clients’ websites. This can be based on the PPC advertising strategy agreed to between the company and the client.
Understanding how traffic will be directed to a website
When looking for sites to link your clients’ websites to, an SEO service provider needs to find out how the targeted traffic will be generated. Ensure you steer clear of service providers using expired domains, bots, automated traffic services, or domain redirects. The best website buying service is one that uses pay-per-click models.
Providing traffic buying metrics and analytics
Your company should be able to offer its in-house traffic monitoring tools to track the traffic buying experience. It is always ideal to use a 3rd party tracking tool like Google Analytics to verify the authenticity of the traffic sources you use. You should avail access to these tools to your clients too. This way, they also can monitor the progress of your traffic buying business deal.
It is always crucial for your SEO department to perform due diligence before getting into a contract with traffic providers claiming to offer real visitors traffic services. Having a traffic agreement with a trustworthy traffic seller can help to avoid the headache associated with dealing with an untrustworthy traffic selling service provider.
Authored by Subrata Das
This is a sponsored article.