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Job-seekers increasingly rely on online resources to search for their next position.

A recent survey from Clutch discovered that over 40% of recent hires found their current position from an online job board, and 15% found their jobs through social media. Recruiting talented employees in today’s market requires businesses to have a robust online presence. These platforms include:

  1. Social media
  2. Job boards
  3. Google hiring guides

In this article, we show you how to navigate these three primary resources to help you engage and effectively recruit top talent. Use this article as a checklist for your online recruiting efforts.

Your Company’s Recruiting Efforts
man hand holding smartphone device and technology businessman working with modern devices digital tablet computer and mobile phone.

Social Media Assists with Recruiting in Several Ways

There are several ways you can use social media to support your recruiting efforts:

  1. Announce job openings. Many companies create separate pages or accounts solely for recruiting.
  2. Use hashtags with location and interest-based terms. Job seekers regularly conduct on-platform searches using location or job position queries, so using these hashtags allows you to engage this group.
  3. Participate in forums and groups, especially on LinkedIn. These groups are a highly targeted group of people who are passionate about the skills and talents required for your job.
  4. Encourage employees to share job openings on their social profiles.
  5. Take advantage of social media recruiting tools. Each social channel has its own set of features and tools that can help recruiters get the word out about their job openings. LinkedIn Talent Solutions is particularly helpful when searching for highly-specific skill sets. Facebook Groups and targeted ads can add a quick boost of visibility to your job openings. Hashtags usage on Instagram and Twitter can help you connect and engage with job seekers.
  6. Share your company culture through videos, images, and posts. This helps candidates gain insight about whether they are a good fit.
  7. Browse candidates’ public posts to learn more about their talents and passions. For example, graphic designers and artists may post samples of their work on Pinterest, and writers often publish exclusive content on LinkedIn.

There are many ways social media can connect you with qualified job candidates. Invest your time in the platforms your ideal candidates are most likely to use.

Job Boards are a Must for Recruiters

Job boards are a standard resource for today’s job seekers, thus are required resources for recruiters.

Although most job boards offer similar services, each has a slightly different approach.

  • Glassdoor provides listings and anonymous reviews from current and former employees.
  • Indeed is a search engine for job listings that allows you to post job listings and accept applications on mobile devices.
  • CareerBuilder provides job-seekers with opportunities and career advice. It also offers career resources, salary tools, and insights.
  • ZipRecruiter helps job-seekers search and find jobs quickly through an easy application process and has a top-rated mobile app.

When looking for new talent, list your job opening(s) on multiple online job boards for the best chance at discovering the right person for your job.

Google for Jobs and Best Places to Work Lists Offer Premium Visibility for Recruiters

People use Google to start their job searching process.

Searching by job title or combining a location with a job title such as “media jobs in New York” often a list of jobs that searchers can browse and filter.

These results are compiled job listings from sites and job boards that are integrated with Google for Jobs, its job-based search results function.

Step-by-step instructions for getting your jobs listed on Google are featured at Workable. Listing your position on affiliate job boards such as LinkedIn or Glassdoor makes it eligible for appearing on a Google jobs result as well.

Best Places to Work lists are also fantastic opportunities for businesses to earn premium feature and appeal for job seekers.

A number of different outlets publish these lists annually and often require applications or nominations to be considered.

If you are able to be listed on one of these lists, though, your status helps attract top candidates for any open positions you may have.

Source: Glassdoor

Review opportunities to be featured on Google for Jobs and other recruiting resources to increase your appeal to top job candidates.

2019 Recruiting Begins Online

Finding qualified candidates for your open positions requires an online presence. Social media,
job boards, and Google listings are great ways to get the news out about the opportunities at your business.

If your business is concerned about how it can manage its online hiring presence, consider seeking assistance from a recruiting agency or staffing company to provide more manpower and expertise.