In the first of a three-part series on online branding, Alysha Dominico tells us what blogging can do for your business…
By now, you’ll have heard all kinds of people talking about business blogs and why you should have one. Maybe you have heard so much about these business blogs that you have become skeptical, or even annoyed? There’s some of you out there who started a blog and watched it fall into business blog purgatory – you know, that place where you’re not really sure what you’re doing with it?
You’re not alone. In fact, the number one cause of business blog failure is also the number one plague of every business blog. But before you learn the secret to fixing business blog stagnancy, make sure you remember the five reasons why you would want a business blog.
- Identify yourself as an expert: create trust online by proving you are a thought leader with your content.
- Nurture customer relationships online by showcasing your conversations through the ‘Comments’ feature.
- Measure and track your Return On Energy (R.O.E.) with easy-to-integrate analytics.
- Reveal a consistent brand personality that makes it easier to market yourself on social media (Twitter, Facebook, etc.).
- Improve your Search Engine Optimization (S.E.O.) by using keywords in your blog posts that help prospects find your site.
So now that you remember why you wanted to get into this crazy business blogging gig, let’s make sure you know the secret to avoiding business blog headaches, stagnancy and full stops in our next post.