Budget-Friendly Marketing Tips
If you are a small business owner, you probably don’t have a lot of funds to invest in great advertising for your brand. This doesn’t mean to say that you still can’t advertise your brand and market your company. There are so many affordable ways to drive traffic to your website and make people want to engage with you.
Before you get started, it’s important to consider who your target audience is – this is important as some individuals use certain digital platforms more than others and find out about businesses in different ways. With that being said, you need to make it your aim to understand how your customers are finding out about you and how you intend to reach more of the same audience. Continue reading to find out some budget-friendly marketing tips.
Use social media
The growth of technology has meant many consumers are using social media platforms like never before. This has allowed companies to use social media as a fantastic form of digital marketing to increase their audience size and engage with their customers. As well as social media largely being free to use, advertising on social media can also be done at a low cost. A great budget-friendly way to market your business on social media is by running a competition across platforms or on one platform. This has been a very common tool used by small businesses as it increases traffic to their social media accounts.
Different social media competitions consist of offering a product or service to the account who wins the competition. Essentially, you would ensure that those who enter your competition tag friends, comment on your pictures, share your account to their followers and so on. From this, small businesses generally use a random number generator to choose a winner. This is a fantastic way to engage with your audience and increase your reach.
Use email marketing
Another budget-friendly way to market your business is by using an email marketing service. Here, you would focus on building an audience to send an email blast to. This email would primarily consist of information about the business such as updates, product information and any extra information regarding orders, promotions and discounts. These emails could also consist of links to your website and other websites. The better the content is within the email, the more your audience will become engaged making them more likely to follow links to your website and elsewhere. Email marketing is great because it is affordable and reaches those customers who are missed on social media.
Create a loyalty scheme
A final budget-friendly marketing tip is to create a loyalty scheme for your customers. A loyalty scheme can take the form of an app or card whereby customers reap rewards and extra benefits by shopping with you. Essentially, their loyalty is rewarded! This is a fantastic way to get more customers through your doors cheaply and efficiently. Use these budget-friendly marketing tips to grow your audience and increase profits.
This is a collaborative post authored by Lucy Hudson, Founder of lucylovestheworld.com