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Author: Jack Martin

Jack Martin is a founder of Buffalo-based J. Fitzgerald Group Marketing Communications and Payback Incentives. Jack is responsible for client services, new business development, and development of Payback Incentives, an online incentive management tool that connects employees and customers with any award they want; Blue Sky e-Pass, the spot award program that gives employees the gift of choice and i-Marketing, the automated program that lets you control your brand while allowing dealers, distributors and others to create localized marketing materials.
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Ten Reasons You Need An Employee Incentive Program

An employee incentive program is designed to reward and recognize exceptional employees for reaching goals that are aligned with company goals, achieving milestones, or by simply doing a great job. These programs have proven to be very successful in increasing motivation, morale, and the overall performance of the office. It’s also a wonderful way of […]

Posted in Leadership, Performance, Strategy, Talent and Recruitment

Rewarding High Performers: Types of Incentive Rewards

The old adage “cash is king” is true in many instances. It gives the recipient total flexibility to buy whatever they want. The downside is that sometimes people use their cash awards for less meaningful items—like gas or groceries—that don’t have lasting value. In that case, the reward is simply looked at as found money […]

Posted in Leadership, Strategy, Talent and Recruitment

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