In this episode of the HRchat Podcast, Keirsten Greggs interviews Aaron Backman, a passionate advocate within the people and talent community.
Listen as they discuss employer branding strategies. Aaron provides a comprehensive definition of employer branding, emphasizing the importance of understanding an organization’s unique DNA and translating it into clear, consistent messaging to attract and engage talent. He highlights that employer branding is an interdisciplinary skill set that goes beyond recruitment and requires collaboration across functions.
Aaron also talks about effectively managing social media pages for employer branding. He emphasizes the importance of knowing where the target audience is and tailoring strategies accordingly. The key takeaway from the day is that employer branding is an iterative process that looks different for every organization, and continuous improvement is essential.
Takeaways include:
- Employer branding is about understanding an organization’s unique DNA and translating it into clear, consistent messaging.
- Employer branding is an interdisciplinary skill set that goes beyond recruitment and requires collaboration across functions.
- Tailoring social media strategies to the target audience’s preferred platforms is crucial for effective employer branding.
- Employer branding is an iterative process that requires continuous improvement and adaptation.