Twitter Elon Musk

Twitter has been hitting the headlines over the past week following Elon Musk’s purchase of the social media giant.

While fans of Musk, a self-described “free speech absolutist“, look forward to a future of more expansive dialogue, critics suggest that Musk wants to open the platform up to all – including controversial personalities such as Former President Trump and Kayne West. They also question the impact of Musk’s new content moderation council.

Musk’s team wasted no time terminating the employment of some of the most senior figures at Twitter. Other employees have shared their concerns about what lies ahead and how Twitter’s focus and company culture could change; creating a work environment similar to Tesla. Over the weekend, The New York Times reported that Mr Musk had approved big job cuts across Twitter’s workforce. The newspaper said the cuts would take place by Nov 1, when workers were due to receive grants of shares in the company as part of their pay deals. This has been denied by Elon Musk and his team.

 

How Could Elon Musk Change Twitter’s Company Culture?

 

Twitter company culture

 

 

HRchat Interview with Bruce Daisley

One former Twitter leader has been particularly vocal about the developments at Twitter over the past week. Bruce Daisley, former VP at Twitter has appeared on the Times Radio, Channel 4 News and LBC to offer his take on the purchase of Twitter and what it could mean for Twitter employees.

 

A key figure at Twitter between 2012 and 2020, Bruce was Twitter’s most senior employee outside of the United States, in his role of Vice President across Europe, the Middle East, and Africa. He joined the company in 2012 having previously led YouTube UK.

Earlier this month, I sat down with Bruce to record an episode of the HRchat podcast. Among other topics, Bruce shared his thoughts on the implications of social media platforms getting all-powerful and what can happen if they go unchecked.

Listen to the HRchat Podcast

Questions For Bruce Include:

  • What are some of the factors you believe define a company’s culture?
  • Does hybrid work dilute a company’s culture?
  • “The growing demand that “we need some resilience training” has led to a surge in the number of wellbeing organisations offering it. But as I spent two years writing a book on resilience, I was struck by the number of times people told me that the resilience course they were sent on did nothing for them.” How and why can resilience training fail?
  • Tell us why you wrote your latest Sunday Times bestseller, Your latest book, Fortitude: Unpicking the Myth of Resilience (August 2022).
  • How can employees achieve a sense of control through simple mind exercises?
  • How has increased access to tech and the popularity of platforms like Twitter and YouTube shaped the ways we consume business info in order to learn and develop in our careers?
  • Tell us about your podcast, Eat Sleep Work Repeat.

More About Bruce Daisley

Bruce’s passion for improving work led to him creating the podcast Eat Sleep Work Repeat to make work better for all.

His latest book, Fortitude offers a practical path to greater self-confidence and courage, not just for the elite few, but for us all. It unpeels the notion of resilience, explains how it works, and puts forward a new program for building self-confidence and tenacity.

 

 

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