In this blog post, we will present 10 best places to showcase your Employer Brand on and attract the attention of the best candidates. Where do you promote your Employer Brand? Don’t miss out on any of these great opportunities!
The importance of showcasing your Employer Brand
In a modern world of talent acquisition, Employer Brand is used to present the company as a great place to work.
Research shows that a strong Employer Brand can significantly help you attract new and retain your current employees.
Did you know that 75% of candidates research company’s reputation before applying for a job opening? And if they don’t like what they see, 69% of candidates won’t apply – even if they are unemployed!
Are you aware that 83% of your employees would leave your company if they receive an offer form a company with a better reputation?
To keep up with your competitors, you should certainly showcase your Employer Brand in all the best places.
Where should you showcase your Employer Brand?
In the perfect scenario, you would have the resources to showcase your Employer Brand everywhere.
Your Employer Brand would smile down on your potential employees form billboards, follow your perfect candidates around the internet, be featured on Oprah Winfrey’s TV show etc.
However, in a less perfect, real-life world, your time and budget are limited.
This is why your Employer Brand can’t be everywhere.
And it shouldn’t be!
The best places to showcase your Employer Brand depend on your candidate persona.
So think about it carefully – Where can your reach your candidate persona?
These are the places worth investing your time and budget.
10 great places for showcasing your Employer Brand
Here are 10 great, budget-friendly places to showcase your Employer Brand on:
1. Career site
Your career site is usually the first touch point that potential candidates have with your company.
According to LinkedIn’s research, the first thing more than half of the candidates (59%) do after hearing about a job opportunity visit the company’s career site.
Consequently, your career site is the perfect place to attract talent by presenting an authentic story about your company culture and employees.
2. Social media
According to research, 62% of job seekers use social media channels to evaluate your company as an employer.
This is why it is crucial to know exactly how to promote your Employer Brand on social media.
I promise you, as soon as you learn a few basic tricks, you will realize that social media offers numerous ways to showcase your Employer Brand in a fast, simple and affordable way.
3. Events
Different events are a great but often overlooked opportunity to present your company.
No matter their size (local or international) and setting (professional best practice conference or casual after-work meetup), events offer a unique chance for your company representatives to meet with other people in person and demonstrate your company values.
4. Employees’ social networks
Recent surveys have shown that people trust regular employees more than company executives. According to research, the employees’ voice is 3 times more credible than the CEO’s when it comes to talking about working condition in the company.
Therefore, take advantage of this fact and ask your employees to help you promote your company as an employer of choice!
Empower them to become your Brand Ambassadors and showcase your Employer Brand on their personal social media profiles.
5. Webinars
Webinars are a great, inexpensive way to showcase your Employer Brand to people all around the world!
Choose the topic according to your goals and interests of your targeted audience.
The great thing about webinars is that you can show off your company from several different perspectives.
But no matter what perspective you decide to go with, you can always rely on webinars to present your Employer Brand in a way that your audience can really “feel” the atmosphere of your company.
6. Career Fairs
Career fairs are still common practice for companies to meet with potential candidates.
They are also a wonderful opportunity to highlight your company as an employer of choice.
Make sure you are sending the right person to represent your company at career fairs. Most noteworthy, it should be someone that can really sell your company.
Finally, do your best to be exciting and memorable and present your company as the employer worth working for.
7. Professional forums and blogs
Another great place for showcasing your Employer Brand are specialized professional forums and blogs.
These online communities are places where professionals come together to exchange their experiences, learn from each other, discuss hot industry trends and keep up with best practices.
Have your company experts join these online communities and become their active members and contributors.
8. Review sites (Glassdoor)
Company review sites can make or break your reputation as an employer of choice.
According to research, 54% of online job seekers read company reviews from employees.
Luckily, you can use this knowledge to your advantage and learn how to enhance your Employer Brand using company review sites.
9. Universities
If you are looking to hire young professionals, the best place to showcase your Employer Brand is your local college.
Maybe you can have your company’s CEO give a talk at a student organization.
Your company experts could also give a lecture or hold a workshop for interested students.
Another good idea is to offer to sponsor students’ academic or sports events.
10. Cold recruiting emails
When you are sending a cold recruiting email, you are basically sending an email to a person who probably has no idea who you are. Also, this person probably isn’t interested in changing jobs at the moment.
However, if you’re familiar with the secrets for writing great cold recruiting emails, you know that this is a unique opportunity make a great first impression and showcase your Employer Brand!