It is not a trend
Employee engagement. You’ve undoubtedly heard the term before. But what is it, really? And does it matter? As it happens, it matters a lot in the modern workplace. It has an impact on nearly every aspect of business: from turnover rates to customer satisfaction, sales and profit. Here, we tell you all you need to know about employee engagement and just how important it really is.
“To win in the marketplace you must first win in the workplace.”
– Doug Conant, CEO of Campbell Soup
Employee engagement is about more than people being satisfied or even happy in their job. If people are emotionally invested in the success of the company they work for, are passionate about its vision, aware of and actively working towards company-wide goals, and see their work itself as fulfilling, they are engaged at work.
Engagement also largely influences factors like customer satisfaction.
It’s well documented that millennials value company loyalty less than previous generations. With research indicating that only half of them plan to be at their current company in a year’s time, it’s clear as ever that modern employees need more to keep them committed to a company long-term. Keeping them engaged is the answer.
Besides resulting in a workforce full of happy, motivated and productive people, keeping employees engaged has many other perks. From decreasing turnover and absence, to increasing profits, here’s why it’s so important.
“Always treat your employees exactly as you want them to treat your best customers.”
–Stephen R. Covey,-Chairman/ Founder of Covey Leadership Center
Turnover and company loyalty
Any business with great company culture and a workforce full of enthusiastic, engaged employees is more likely to be able to retain people. Research has established a strong correlation between low engagement and turnover. If a majority of employees are invested in their work and don’t just skate by in order to get their monthly paycheck, but genuinely love what they’re doing, they are way more likely to spend a longer period with the company and invest their efforts there.
Having a company full of engaged employees who are openly passionate about their work also builds its reputation as a great place to work.
It’s pretty simple: if people are engaged at work, they’re going to put in more effort, and therefore do a better job. With research finding that businesses with engaged employees have 51 percent higher rates of productivity and that highly engaged employees take fewer days of absence, the effect that engagement has on people’s performance is clear.
It’s not limited to those inside the company, either. Engagement also largely influences factors like customer satisfaction. It’s clear to customers when they are speaking with someone who really believes in and values the company and its aims, and it will impact how enthused they feel about doing business with the company.
A successful business
Having a company full of engaged employees who are openly passionate about their work also builds its reputation as a great place to work; something that is becoming more and more important to the modern employee. Branding your business as somewhere which maintains great company culture, combined with a team full of employees who love what they do, makes it incredibly appealing to the best new talent. This of course also means you have a high-performing team who put in the utmost effort, build successful teams and customer relationships, and make great profits.
So, now you know: employee engagement isn’t just an HR trend, it’s a key part of running a great business, and, when people are really engaged in the workplace, it works in everyone’s favour.