In HRchat episode 611, we explore effective content strategies that can enhance website traffic, expand brand visibility, and support marketing objectives for HR tech companies.
As the HR tech landscape continues to evolve, this episode serves as a valuable resource for business leaders and marketing professionals in HR consultancies and tech companies seeking to find better ways to develop and share content.
My guest this time is Valerie Morris, a digital marketing strategist, speaker, and sought-after consultant. Valerie specializes in assisting industry experts in showcasing their brand messages and knowledge to a global audience through authoritative content. Her expertise extends to leveraging digital marketing, social media tactics, and strategic content to help position individuals as thought leaders within their fields and achieve marketing success.
With a background working with consultants and HR tech vendors, Valerie and her team create authoritative content that establishes client brands as reputable figures within their sectors.
During the conversation, Valerie explains:
- How HR tech vendors can create distinctive content that stands out and captures the attention of business leaders and HR professionals in a competitive tech market
- Which content formats have demonstrated effectiveness in engaging and educating HR pros
- How companies can strike a balance between delivering valuable insights and subtly promoting their tech products or services within their content
- The metrics and key performance indicators (KPIs) HR tech vendors need to focus on to evaluate the success of their content marketing endeavors
- Common missteps or pitfalls that HR tech vendors should be cautious of when developing content
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