Social impact branding and marketing is critical to HR as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization’s values and purpose. Companies that prioritize social impact branding and marketing can create a more attractive employer brand, enhance employee satisfaction and productivity, and foster a strong company culture.
In HRchat episode 546, we consider ways having a social purpose can help you attract and retain talent. My guest this time is Shelley L. Mayer, founder of Ramp Communications. A passionate and visionary leader, Shelley is committed to the intersection of purpose and profit and believes that collaboration is at the heart of all success. Shelley is well-known as an industry connector and matchmaker and has deep experience and knowledge of the social impact space.
Over the course of her career, Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, Shelley pioneered Ramp’s Enlightened Brand™ method. Shelley holds a business degree from Wilfrid Laurier University and a Chartered Marketer designation with the Canadian Marketing Association.
Shelley is also a speaker at the March 9th Agility Reimagined Summit.
Questions for Shelley Include:
- Your team at Ramp is passionate about social impact branding and marketing. What do you look for in an employee to ensure they gel with the team and are committed to your company values?
- You will be speaking at the upcoming Agility Reimagined Summit. Your session is called: Enlightened BrandsTM: How Social Purpose Can Help You Attract and Retain Talent. Why get involved with Agility Reimagined? Any other events coming up?
- In a moment I’ll ask you to tell me about some of the learning outcomes from the talk. But first, tell us about Ramp’s Enlightened Brand™ method and What exactly is an Enlightened Brand?
- Tell me about the session on March 9 – learning outcomes
- Why do you think HR leaders should aspire to turn their organizations into Enlightened Brands?
- You speak and write on social impact branding and marketing, federation marketing, entrepreneurship, and how to make communications more effective with strategy and creative. Any predictions for how Chat GPT will impact your industry and that of content for internal communications and internal training/feedback collection?
More About the Relationship Between Social Impact Branding and HR
Consumers are increasingly concerned about the social and environmental impact of the products and services they purchase. As a result, businesses are recognizing the importance of social impact branding and marketing to attract customers and build brand loyalty. However, social impact branding and marketing is not just important for customer-facing departments such as marketing and sales. It also plays a critical role in human resources (HR) as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization’s values and purpose.
One of the most significant benefits of social impact branding and marketing to HR is its ability to attract and retain top talent. Talented individuals, particularly millennials and Gen Z, are increasingly seeking employers whose values align with their own. By incorporating social impact branding and marketing into their employer brand, companies can demonstrate their commitment to making a positive impact on society and the environment, which can help them attract and retain the best candidates.
Moreover, social impact branding and marketing can also enhance employee engagement and motivation. When employees are proud of the company they work for and believe that their work has a positive impact on society, they are more likely to be engaged and motivated. Social impact branding and marketing can help create a sense of purpose and meaning for employees, which can lead to increased job satisfaction and productivity.
Finally, social impact branding and marketing can help align employees with the organization’s values and purpose. By communicating the company’s commitment to social and environmental responsibility, employees are more likely to understand and embrace the company’s values, which can help create a shared sense of purpose and foster a strong company culture.