As an employer, do you wish you could reach potential candidates easily? Well, you don’t have to worry anymore because email marketing is one of the most efficient lead-generation methods there is. Some companies succeed in their recruitment campaigns and attract tons of potential candidates to their business networks because of their great efforts and experience. The reality is that there is no proper recipe for successful recruiting, but you can use a few business strategies that will lead you to your goals. Here are a few ways how email marketing improved recruitment:
Share Job Opportunities
You can use email marketing as a way to advertise job openings at your company. This will help you attract more candidates who are interested in being part of your business. A good example would be sending out an email that includes a link to a job opening page on your website where applicants can apply for the position instantly. By doing this, applicants get an immediate response from you without having to wait for days before hearing back about their application status, which makes them more inclined to apply for jobs at your company again in the future.
Share Company Updates
When hiring managers are looking for new employees, they want to make sure they’re making the right choice by selecting someone who will fit well within their team. During the hiring process, you should consider sharing updates about your company so that candidates get a better idea of what it’s like working there. You can simply create a video of your company background. This will somehow also help them determine if they want to accept the job or not after knowing what kind of company they will be working for!
Build Your Candidate Database
Email marketing is an effective way to build your candidate database. You can send out emails offering career advice or tips on how to navigate the job search process. This can be especially helpful if you have a large number of candidates — it helps you stay in touch with them and keep your brand top-of-mind. You can also provide information about upcoming job fairs or events that might be relevant to their interests.
Build Relationships With Employees
Employees are another valuable asset in your recruitment efforts, but they often don’t know how to refer friends or family members who are looking for jobs. You can use email marketing to send them personalized messages asking if they know anyone who would be a good fit for a position at your company.
Send Out Newsletters
Newsletters are an excellent way to keep your employees informed about what’s going on in the company, as well as any new developments or changes that may affect them directly. They also serve as a great way to stay in touch with past employees who may still be interested in keeping abreast of developments at your company.
Make sure your newsletters are sent out regularly (at least once every two months) and that they are interesting enough so that people will read them. You can also add some extra value by including links to relevant content from other websites or resources related to what you’re talking about in the newsletter itself, which will make it more likely that people will click through them when they arrive in their inboxes.
Key Takeaway
The key takeaway here is the importance of email marketing for your recruitment efforts. Whether it’s to build a comprehensive candidate database or produce good content for social media, email plays an important role in gaining valuable talent and making your HR process run smoothly.
Authored by Angel Ivy Bacasmas, veed.io