If you’re running a business, you’ve probably already considered getting some videos made. But why are corporate videos important for your business? What it can do to make your business grow?
If you’re planning to build a business in this lifetime, chances are that you’ll need to promote your products and services. The easiest and cheapest (yes, it’s possible) way to do it is by creating corporate videos, a trend that’s becoming increasingly popular –and for good reason! It also serves as an avenue not only in promoting business, but also reaching out to the audience and clients of your business. It is important, particularly with the help of the internet wherein all information regarding services and products are within reach. Having this sort of medium can highlight some of the best ways to use corporate videos for your business:
Promote Your Brand
A company overview video will help increase brand awareness among current and potential clients. Creating a video that introduces viewers to your company can accomplish this task quite easily because it gives them an overview of what kind of business you’re in and how you operate.
Introduce Your Product/Service
This is one of the most common uses for corporate videos: introducing customers to a new product or service offering. If you’re launching a new business or product line, consider creating a short video that introduces customers to what’s coming down the pipeline, explains how it works, and shows them how they can use it in their own lives. This type of video can boost pre-launch interest and excitement among potential customers while giving them some insight into what they can expect from your company going forward. So, how can you create corporate videos that will attract potential customers? Follow these tips:
- Create a script – Develop a script that shows off your brand personality and values as well as explains how your product solves a problem or saves time. Make sure that this script is also easy to understand so that viewers don’t get bored halfway through viewing it.
- Choose the right equipment – Use high-quality cameras and lighting equipment so that the video looks professional and engaging. If possible, hire an experienced videographer who has worked in the field before because they’ll know how best to shoot the right angles and use flattering lighting techniques on set so that everything looks natural on camera (and not overdone).
- Use images and text – Images and text can enhance your corporate videos by adding more information about your product or service; they can also make them more interesting to watch.
You can also use GIFs or memes throughout your video. These little graphics are fun but still convey important information about what you’re talking about.
Increase Your Website Traffic
A well-made corporate video can increase website traffic by up to 65%, according to Hubspot’s State of Inbound Marketing Report 2017. The reason for this is that it’s easier for people to watch a video than reading text on a website or social media post. By generating more views for your videos, you’ll see an increase in traffic coming from search engines like Google or Bing as well as social media platforms such as Facebook and Twitter.
Enhance Your Customer Service
Most people think that customer service is all about answering calls and emails. But what if you could take the time to educate customers on how to use your products, or even answer questions they may have before they ask? That’s exactly what customer service videos can do for you! Create a video that walks them through the steps of using your products or services, or create one that answers common questions that people have about what it takes to become a client.
Takeaway
It’s a simple formula: make a video, and promote your business. After that, the sky’s the limit. You can take your business to new heights, reach out to potential customers you’ve never appealed to before, and just generally make things happen for your company. But creating these videos isn’t as easy as it sounds. It requires time, effort, and money – but when done right, it can pay off big time!
About the Author
Angel Bacasmas is a PR Outreach Specialist at VEED.IO. She is passionate about the arts, music, and fashion. She spends her free time reading books, watching movies, and playing sports.
This is a collaborative post with VEED.