Scaling video content for recruiting can be a powerful tool for HR teams looking to connect, engage, and hire more of the right candidates. By creating emotional connections with candidates and showcasing job opportunities in a more dynamic and interactive way, video content can help HR teams attract the best candidates and build a stronger talent pipeline. With the right strategy and approach, video content can be a game-changer for recruitment, giving HR teams a competitive advantage in the war for talent.
In episode 547 of the HRchat show, we hear from Jennifer Paxton, co-founder of Jamyr, a video content platform that helps companies engage and attract candidates.
Questions for Jennifer Include:
- How does video help the candidate experience and the employer brand?
- stats around video content
- What trends are you seeing in employer branding that are working right now? What’s not working?
- Should companies try to control what employees say about them on video?
- In this new world of remote and hybrid, employees are feeling lonelier than ever, how do you help to build connections between employees and foster and inclusive culture?
- A lot of budgets and teams have been affected by the “right-sizing” going on in the tech industry right now, how can HR professionals do more with less?
The Role of HR in Scaling the Deployment of Video Content
Video content has emerged as a powerful tool for businesses looking to connect with potential candidates. Video can help showcase a company’s culture, values, and job opportunities in a more engaging and interactive way than traditional job postings or recruitment emails. Scaling video content for recruiting can be a game-changer for HR teams looking to hire more of the right candidates.
One of the key advantages of video content for recruiting is its ability to create an emotional connection with candidates. Videos can be used to showcase the company’s culture, values, and mission, giving candidates a better sense of what it’s like to work for the company. HR teams can use videos to showcase the workplace environment, employee testimonials, and company events, creating a sense of community and belonging. These emotional connections can be powerful in attracting candidates who share the same values and culture.
Another advantage of video content for recruiting is its ability to showcase job opportunities in a more dynamic and interactive way. HR teams can use videos to showcase the day-to-day activities of the job, highlight the company’s benefits and perks, and give candidates a sense of what it’s like to work for the company. Videos can also be used to explain the recruitment process, answer frequently asked questions, and provide guidance on how to apply for a job.
To scale video content for recruiting, HR teams can use a variety of techniques. One approach is to create a series of videos that target different stages of the recruitment process. For example, a “company culture” video could be used to attract candidates, while a “day in the life” video could be used to showcase job opportunities. HR teams can also leverage social media platforms to distribute their video content, reaching a larger audience of potential candidates.
Another approach is to use video interviewing software to streamline the recruitment process. Video interviewing software allows HR teams to pre-screen candidates, saving time and resources. This approach can also help HR teams connect with candidates who are located in different geographic regions, making it easier to hire remote employees.
More About Jennifer Paxton
With a master’s degree in Opera, Jen Paxton didn’t think she would have a career in Talent Acquisition or PeopleOps, however, she fell in love with helping candidates find the right role. She started her career at JobSpring Partners placing technical professionals then moved on to Robert Half before deciding to move to an in-house recruiting team. She has grown teams at later-stage startups like Fiksu and LevelUp and built Recruiting and PeopleOps strategies from scratch at small startups like Logentries, TrueMotion, Privy, and Smile. She has been a part of three successful acquisitions and almost all of her companies have won “Best Place to Work” awards at least once while she was there. She loves coaching managers, fostering a feedback culture, and building programs that will help develop a sense of belonging.