How to Improve Your Employer Brand in 2023
Employer branding is an essential part of the recruitment and human resources (HR) process, as it helps to engage top talent and create a positive image of the company. The importance of employer branding includes:
- Attracts top talent: A strong employer brand can help a company stand out in a competitive job market and attract high-quality candidates. Job seekers are more likely to apply to companies that have a positive reputation and clear values.
- Improves employee engagement and retention: Employees who feel a strong connection to their employer and its values are more likely to be engaged and stay with the company for the long term.
- Enhances company reputation: A strong employer brand can improve a company’s reputation and help it attract customers, partners, and investors.
- Saves time and resources: A strong employer brand can make the recruitment process more efficient by attracting a larger pool of qualified candidates and reducing the need for time-consuming and expensive advertising and recruitment campaigns.
- Supports diversity and inclusivity initiatives: A strong employer brand can help a company attract a diverse range of candidates and create a more inclusive workplace.
In this episode of the HRchat show, we talk about the role of the employer brand in 2023 and ways to maximize your company’s chances of standing out from the competition.
Joining me on the show are Japneet Gill and Stacy Parker from Toronto-based Blu Ivy Group.
Questions For Stacy and Japneet Include:
- Let’s start with ensuring that we are all on the same page about an employer brand. How does Blu Ivy define it?
- Why is employer branding an essential part of the culture strategy?
- How have you embedded the EVP into the Blu Ivy Culture and Experience?
- There is a lot of talk about Brand ambassador programs. How can this help the internal employer brand experience?
- What do you think is important for employer brand leaders to keep top of mind for 2023?
About Stacy and Japneet
As a founding partner and MD at Blu Ivy, Stacy has played a key role in helping to build employer brands for more than 100 organizations. With over 25 years of global experience building top-of-mind and preferred talent brands, she has seen firsthand how employer brand strategy can transform talent communications and become a catalyst for improving retention, talent acquisition, and business performance. Stacy is driven by the belief that Employer Branding will soon transform and elevate the role that Human Resources plays within organizations globally.
Japneet is Director, People & Culture at Blu Ivy. She is a People-oriented leader who thrives on human interaction and connection. Japneet has over eight years of experience as a Human Resources professional with a background in full-cycle HR management. She works as a strategic partner to senior leaders to hire, scale culture, and build people practices.
Enjoyed this conversation? Check out HRchat episode 316 with Blu Ivy’s Nicole Fernandes and Mike Hoffman.