Smart Recruitment with Lensa in the US
With the current labor shortage in the US, companies across many sectors of activity are having an extremely hard time finding talent to fill their open positions. This phenomenon, along with the rise of employee disengagement known as quiet quitting and the trend of employees resigning from their posts en masse known as the Great Resignation, means that the role of recruiters and HR professionals is more critical and challenging than ever before.
However, on the positive front, we have seen tremendous advancements in technology that offer recruiters and HR professionals much-needed help in these difficult times.
In this short article, we’ll take a look at one such advancement in the form of artificial intelligence (AI) and how it is being used to help recruiters and HR professionals find talent, filter candidates, and improve the overall candidate experience, with one notable recruitment platform, Lensa, that takes full advantage of this technology.
How AI Is Used in Recruitment
AI systems are helpful in the recruitment process in a multitude of ways.
- Identifying the key components of a successful candidate
- Filtering out those candidates who do not meet the identified criteria
- Conducting skill assessments to verify stated expertise
- Replying to candidates and answering their queries
- Scheduling interviews (and, in some cases conducting them)
- and much more
AI software is able to work as an effective match-maker by conducting an analysis of millions of data points. These data points come primarily from job offers posted online, resumes, and performance evaluations. With an exhaustive and continual examination of big data, AI systems are able to detect patterns and identify correlations between applicants and successful employees.
In other terms, not only do AI systems comb through thousands of resumes to find the candidates that are best suited for a given position, but by also analyzing sales reports, employee retention rates, promotions, and other such data, they know precisely what criteria to look for.
Benefits to HR Professionals
The field of recruitment is highly competitive. In this day and age, it is frankly irresponsible to implement a recruitment strategy that does not incorporate AI on some level or another. AI is a valuable resource in finding ideal candidates in 2023. AI serves recruiters and HR professionals on two fronts: effectiveness and efficiency.
The goal is not simply to make a quick hiring decision but to make one that will have a lasting positive impact on the company. In this way, implementing AI in the recruitment process should significantly improve a company’s employee retention rate.
Keeping top talent doesn’t start and end with the hiring process. Successful onboarding is also important, and AI can help HR professionals with that as well. For more information on the importance of onboarding, take a look at this article on how to beat the great resignation with this 5-step onboarding process.
AI systems also take on the more menial or repetitive tasks that often encumber HR professionals.
- Filtering out candidates that are clearly underqualified
- Sending out rejection letters
- Conducting skill assessment tests
- Scheduling follow-up interviews
Incorporating AI systems in the recruitment process is thus a tremendous time-saver on two fronts. It relieves HR professionals of having to carry out time-consuming, repetitive tasks. And it ensures a more targeted recruitment which decreases the chances of having to repeat the process a few months later when the new employee eventually doesn’t work out.
The Lensa Story
Among the many online job portals on the market today, Lensa stands out for its embrace of technology and its dedication to helping both job seekers and HR professionals.
Lensa started out in August of 2016 in San Fransisco, California. Today, it consists of a team of developers and data scientists serving well over 3 million unique users. Whether it’s finding jobs for veterans with Lensa or matching top executive talent with the right company, AI is a powerful and effective tool for both job-seekers and HR professionals alike.
Conclusion
Due to factors such as the current labor shortage in the US, quiet quitting, and the Great Resignation, the challenge of recruiters and HR professionals is greater today than perhaps at any other time in recent history. On the other hand, technological advancements in AI help HR professionals by sparing them the burden of menial tasks, freeing them up to perform more creative and personalized functions, and helping to ensure a more targeted and successful hire.
Authored by Megan Davis, profy1.com