As an HR professional, you know how important employee engagement is.
At the heart of employee engagement is a healthy business culture.
Workplace events are a great way to encourage team bonding – team parties, presentation series, and roundtable discussions, and other events that will get employees interacting with one another. The problem is, when it comes to work-related events, it’s not always easy to get people excited. The simple fact that it’s an event mediated through the workplace will be enough to turn off certain less engaged employees.
So how can you make workplace events more exciting? Well, for starters, a nicely designed poster for the event.
OK, so posters aren’t going to completely solve your employee engagement problems. But they are going to help draw attention to workplace events and make them more appealing. And that’s a pretty crucial step–getting employees to want to attend work events.
Think about it: the signage that you put up around the workplace says something about your company culture. A run-of-the-mill poster with clip art and cheesy fonts screams “boring office function”. On the other hand, a sleekly designed and modern poster tells employees that you’ve got something exciting planned for them and it’s going to be worth their time.
This applies to events aimed towards team building, skill building–anything.
And before you worry about poster design taking up too much of your time, consider that there are plenty of places that offer free or affordable poster design templates. Also, consider that there for most people, the poster will be their introduction to the event, so it’s worth it to ensure that their first impression is a good one.
What do you need to do to create an engaging event poster design? It comes down to the basic best tenets of good graphic design, with some specifics.
This infographic walks you creating attention-grabbing posters for your workplace events.
Opinions expressed in this article are those of the author and not of The HR Gazette or its team members.