You often hear leaders say, “take care of your employees, and they will take care of your customers.” This is often the case. Happy customers keep your company going, and often refer and recommend new business to you. So it makes sense why organizations put such heavy emphasis on keeping customers excited about the brand.
But how do you keep your customers happy? The answer of course, is by treating your employees right. Your employees are your greatest asset. They are ones who are providing the services and the ones who are directly in contact with your clients. So now you may ask, how do you keep your employees happy?
Below are some of our best tips for how to keep your employees satisfied:
Invest where it really matters
Organizations that get the most from their employees are the ones that aren’t afraid of investing in their success. So what does investing in employees mean? It simply means training your employees to help them perform at their full potential and mentoring them to ensure that they can overcome their barriers. Continuous education and professional development are necessary for allowing them to always move forward and doing better than ever before.
Get real with your employees
Many employees have a disconnection with their organization and are unhappy with their job. As a result, employees produce poor customer interactions. Unhappy employees can only pretend to provide positive customer service for so long. Eventually, the employees will burn out, and you’ll begin to realize the negative effect of bad customer service. If you can’t take care of your employees, how do you expect them to take care of your clients? Fortunately, there are ways to mitigate this. Encourage your employees to address their concerns, this shows that you care about their well-being and that you’re willing to discuss and figure out a solution.
CEO’s don’t manage Customer Service
It’s very unrealistic for CEO’s to handle every customer interaction. CEOs and Vice Presidents can’t answer every email or answer every call, especially if the organization is large. And if they did, the business probably wouldn’t be performing very well. Thus, it is evident that your front line employees are the ones who are responsible for translating the company’s mission and vision into actionable, quality customer service interactions. Ultimately, it’s the employees that deliver the return on the strategy investment.
Employees who feel appreciated and valued by their leaders typically have no problem going above and beyond. The workplace will also be filled with happy employees, generating a positive and relaxing atmosphere. Who wouldn’t want to work in this type of environment? Developing your employees and ensuring that they are happy requires a bit of work and may be challenging. However, it will all be worth it, and in the end, your staff will thank you in the long haul.
Opinions expressed in this article are those of the author and not of The HR Gazette or its team members.