Digital Signage and HR?!?

At first it  sounds like a bit of a juxtaposition. HR has been a little late in the signage media game but recent advances in Digital Signage software and much lower costs of screens means that HR and Comms teams are increasingly turning to Digital signage as a better way to ensure employee engagement.

Digital Signage is not just about attracting and engaging with end user prospects. The medium also offers many important benefits to internal communications.

Company news, employee profiles, wayfinding, urgent updates and employer branding are just some of the ways HR professionals use Digital Signage to communicate with employees.

As part of our drive to help educate HR professionals about the features and merit of digital screens, Toronto-based L Squared Digital Signage will be sponsoring Jeff Waldman’s highly successful SocialHRCamp.

“HR and Digital Signage are natural bedfellows” explains Gajendra Ratnavel, CEO. “We’ve worked on lots of internal communications initiatives where we’ve introduced the hardware and software components to allow companies across North America offer powerful new to convey corporate message and branding”.

Gajendra continues: “One of our Marketing and Communications team members was involved in Jeff Waldman’s event last year and explained that, somewhat amazingly, there are no other Digital Signage companies present so we thought something needed to be done about that.! SocialHRCamp is an event geared towards learning and embracing new technologies in the world of Human Resources and we hope that, by sponsoring and offering an seminar to Toronto’s finest senior HR pros we can help spread the word about why Digital Signage is an absolute necessity for HR teams looking to maximise employee engagement and grow productivity”.

The HR Gazette will be covering the event. If you’re in Toronto on 13th November we’d strongly recommend that you come too!