Developing an online brand using a business blog requires effort. Last month we also learned the secret to keeping your business blog healthy, active and vital to your online marketing strategy is a content plan. By relieving your prospects’ problems with solutions, you have a chance to position yourself as an expert in your field.
Popular Blogs Often Write About:
- ‘How to’ or DIY articles.
- Current trends and data.
- Numbered strategies for solving problems.
- Case studies or stories about problems that have been solved so that customers can recognize themselves in the examples.
- Industry trends or news topics.
- Opinion pieces on a controversial topic.
- Formulas for success.
The Rule Of ‘One Idea’
Just try to explain one idea in each blog post. A blog post with evidence is always more compelling and credible to readers. Once you’ve added in your examples as proof of the idea you’re trying to explain, you’ll likely already be at 150 words.
Do You Have To Do It Yourself?
Of course not! In this world, there is always someone with lots of experience who can handle the work you don’t have time, knowledge or expertise to do.
Lots of our DIY clients use their coaching call to learn 5 Ways To Further Improve Your Business Blog with:
- Keyword Search Terms
- Software Navigation
- Campaign Strategy
- Interlinking
- Benefit-Driven Headlines