Scheduling product briefings with industry analysts and influencers is a critical part of any HR technology vendor’s marketing plan. Watch this video and find out how HRmarketer can help you find briefing opportunities.
The Human Resource Marketplace
Did you know that the human capital marketplace is a multi-billion dollar industry encompassing tens of thousands of suppliers selling hundreds of different types of products and services?
When you consider virtually every business purchases at least one HR product or service, you can appreciate the total size of this unique marketplace. In fact, the HR department, arguably, makes more purchasing decisions for more products and services than any other corporate department.
In a given year an estimated $785 billion is spent on employee benefit products and services alone (Thomas Weisel Partners).