Top HR Technology Trends Of 2015

Can you believe that it is the end of 2015 already!?

The past 12 months have been non-stop for the team at HRmarketer as we’ve built and launched our new software tools to help marketing teams engage with the HR space and talent better and faster.

As the US economy continues to grow, so too does the need for more tech savvy employees and all new software solutions to help companies attract and retain employees and customers.

The foundations for the big flow towards these new norms were many. Let’s take a look at just a few of the key developments in 2015 HR Tech.


Seven Trends Which Helped Shape HR Tech In 2015

  1. Marketing and HR teams are moving from traditional marketing channels to more uintegrated, community and contebnt-focused approaches with an emphasis on engagement practices like the six steps.
  1. HR buyers are looking for a much more attractive user interface with their HR software systems, and HR tech vendors are starting to deliver on that. Like other software-based businesses out there, many of our clients have recently come to us looking for new user interfaces and even more powerful tools.
  1. There’s been a big increase of interest within the HR buyer community in Business Intelligence (BI) and data analytics tools. Employers are looking to collect and analyze the big data their systems are collecting and translate that data to help make decisions regarding long-term strategies.
  1. Buyers are now looking for ways to automate and manage recruiting, learning, performance, compensation and succession planning. Talent Management has really picked up over the last few years. We’ve lost count of the number of vendors in the space!
  1. Tools that have APIs and easy ways to sync up with social or Human Resource Information Systems (HRIS) have often had the upper hand this past year.
  1. More experienced buyers – importance on user interface
  1. As we are working with more experienced second generation buyers, we are noticing that user interface is an important buying criteria. Buyers are looking for an attractive, easy-to navigate user interface as one of the top buying factors. Functionality like self-service and automation are also important drivers in selecting an HRIS system.


Interested in HR technology and social business? Check out HRmarketer to learn how you can grow your audience, expand your social reach and market better to those in the HR space. 

Author: Rhonda Taylor

Rhonda Taylor is a social influencer and Director at

The software empowers our customers to take a scientific approach to marketing decision-making, giving them a competitive edge by reducing their reliance on the hunches so often associated with marketing. We provide HR and benefits solution providers, analysts, influencers and event organizers with information that helps them with their marketplace and competitive intelligence, media relations, event planning, content marketing and more.

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