The Scientific Reason Your Employees Value Opinions Over Facts

You could have the best data around. Here’s why your people will probably ignore it.

Even in a data-obsessed era, your company is ultimately driven by human opinions.

There’s a scientific reason for this. And it goes beyond the obvious reminder that sustaining an analytics advantage requires talented employees who’ll ask the right questions, make the correct decisions, and persuade their colleagues to come along for the ride.

The reason is that people, on the whole, favor the laziness of opinion over the rigor of scientific study. “Decades of research have shown that humans are so-called cognitive misers. When we approach a problem, our natural default is to tap the least tiring cognitive process,” explains Keith E. Stanovich, an emeritus professor of applied psychology and human development at the University of Toronto, in Scientific American.

Continue reading… Inc.

by Ilan Mochari

 

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