Video: Getting to know screen media and why it matters to future HR

Toronto-based L Squared Digital Signage, end-to-end hardware/software vendors, have recently released a new ‘overview video’ which outlines the essence of digital signage and the features and benefits of the communication medium. Brent Nacu, Director of Business Development said: “The market just doesn’t have enough clear, educational and informational clips on the business cases of digital signage” says Brent Nacu,...

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Developing an online brand part three: The rule of one Idea

Developing an online brand using a business blog requires effort. Last month we also learned the secret to keeping your business blog healthy, active and vital to your online marketing strategy is a content plan. By relieving your prospects’ problems with solutions, you have a chance to position yourself as an expert in your field.

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Developing an online brand part two: ‘The secret to keeping your business blog healthy, active and vital…’

Business blogs are only as good as the effort you put into them. And the secret to keeping your business blog healthy, active and vital to your online marketing strategy is a content plan.

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What does online behavior have to do with perception of personal brand?

A brand could be a product, organization, person or concept. Perhaps adding to this is the fact that trust and mutual respect are two key factors that play in how one perceives brand. The reason could be that these factors influence how comfortable you feel, and in order for someone to act they need to feel comfortable in doing so.

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Leveraging video in your employer brand strategy

It’s not a talent shortage problem it’s a situation where organizations are recruiting top talent from all four corners of the globe, and not just within a specific geographic location in which an office location be.

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