What to Look for When Hiring a Recruiter
Jun13

What to Look for When Hiring a Recruiter

Nowadays, a recruiter has to manage diverse positions, where each requires a very specific set of skills and experience. To make things even worse (or better, from candidates’ perspective), now, candidates have access to a tremendous power given to them by the internet and social media. Powerful Candidates Now, anyone can very easily tweet and post a review on Facebook or Glassdoor of their experience at each stage of the recruitment...

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Here’s How to Enhance Your Employer Branding Through Recruitment
May05

Here’s How to Enhance Your Employer Branding Through Recruitment

A big part of your employer branding lies within your recruitment process and the experience it creates for your job candidates. To elaborate a bit on that, I’m going to use some 3rd-grade calculus. Just imagine, for every position in your organization you receive about 300 applications. From the 300 applicants, you will probably select 30 for further assessment and at least 5 for an initial interview. As a recruiter, you will meet 5...

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How Employee Engagement Can Increase Social Shares 25X
Feb17

How Employee Engagement Can Increase Social Shares 25X

Want your employees to be more active sharing about your company on social media and improve your employer branding? With updates from employees getting 25 times as many shares on social as brand updates, it’s hard to ignore employee social accounts.

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GE Is Buying National Ad Time for Their Employer Brand and Why You Should Care

GE has an entire TV ad campaign focused on making GE look like an attractive place for software developers to work. You can see the commercials here.

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It’s Time To Develop Your Brand Personality

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level. A great example is brands’ efforts with trust marketing. Trust is necessary if we are to think of brands in human terms. And giving your brand some personality is more than marketing — it’s a necessity in a world where social media can sweep aside positioning and branding in a heartbeat....

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HR And Marketing: Building A Better Company Experience Together

As a HR professional, how well do you really understand how your company’s brand, culture and values are portrayed to the outside world? What are the mechanics of projecting the corporate image? In in tune with your brand message are you and your colleagues in HR? In today’s interconnected digital world of social business and virtual environments, HR pros are better connected to their company’s marketing efforts than...

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Are HR And CEOs Headed For A Showdown?

There is definitely a showdown coming. In fact, it may have already arrived. A recent Universum study stated that the “schism within organizations around issues of talent attraction, employer branding and retention have simmered for more than a decade.” In response China Gorman, CEO of the Great Places to Work Institute, wrote on Tuesday that she believes that a massive showdown is coming between HR and CEOs. While I obviously share...

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Why don’t efforts at employee engagement work?
Jan12

Why don’t efforts at employee engagement work?

“Despite corporate initiatives to improve engagement and more and more training of front-line leaders, engagement in most organizations just doesn’t improve.” By Kevin Kruse Effective leaders care about employee engagement because they know that engaged employees give more effort–not just the required effort to do their jobs, but the discretionary effort needed to excel. Engaged sales people sell more, engaged service reps...

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