Why HR Professionals Use Recruitment Marketing Tools

Recruitment Marketing software offer solutions for some of the biggest recruiting goals and challenges. While some of the biggest recruiting challenges used to be messy and disorganized hiring processes, this is not the case anymore.

Recruitment Marketing features help finding, attracting, engaging, nurturing candidates and converting them into applicants. These problems have become more challenging than managing job streamlining selection process. Selection and hiring tasks are handled by Applicant Tracking Systems (ATS). On the other side, recruitment marketing software help recruiters attract talent to apply for jobs.

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Solutions offered by Recruitment Marketing platforms

Overall Talent Acquisition strategy usually consist of pre and post application faze. Recruitment Marketing methods take care of the pre application stage. Applicant Tracking System come in place after you have candidates in your talent pool.

That being said, if you are struggling to attract best talent, you need a Recruitment Marketing platform. It will help you move candidates through the first 3 stages of Candidate Journey. It will move them through Awareness, Consideration and Interest stages and bring them to the Application stage.

Recruitment Marketing platforms help recruiters find, attract, engage, nurture and convert high-quality applicants.

Solutions to Find High-Quality Candidates

  • One click job distribution
  • Social Media job promotion
  • Web sourcing
  • Referral programs

Solutions to Attract High-Quality Applicants

  • Employer Branding
  • Job marketing
  • Social Media recruiting
  • Branded career site
  • Search engine optimisation for job descriptions (SEO)

Solutions to Engage and Nurture High-Quality Candidates

  • Candidate Relationship Management
  • Engaging Email recruiting campaigns
  • Talent Networking
  • Career site Team Blogging
  • Career events
  • Talent community events
  • Educational recruiting content such as webinars, ebooks, courses
  • Recruiting email campaigns

Solutions to Convert High-Quality Applicants

  • Simple online application form
  • HR Analytics
  • Reporting
  • Email notifications and campaigns
  • Quick apply options




Author: Kristina @TalentLyft

Professional with 4 years of experience in Marketing, Operations and Business Analytics. Passionate about and currently working in the fields of Marketing, HR and Talent Acquisition. Knowledge and experience in inbound marketing, inbound recruiting, recruitment marketing, SEO, social media marketing and recruiting, email and marketing automation, consumer and candidate engagement, artificial intelligence, marketing and recruiting analytics. Always looking to learn new things and grow.

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