Are your employees engaged in what they’re doing? Many aren’t, as Gallup found that only 32 percent of employees in the United States have felt engaged at their jobs over the past 15 years.
Those low engagement numbers lead to serious issues for companies. Simply put, employees who aren’t engaged aren’t as productive or as innovative. Low engagement also results in higher turnover rates. It’s estimated that employee disengagement costs companies between $450 and $550 billion every year.
With the rapid growth of technology, companies face a new challenge in keeping employees engaged, as workforces are more mobile than ever. Face-to-face interaction is being replaced by mobile apps, and many businesses now use their own internal apps.
Keeping your employees engaged is crucial to your company’s success, as they’ll be more invested in seeing your organization succeed. Here are five ways mobile apps can stimulate engagement.
1. More Empowered Employees
With mobile apps, employees are able to do their jobs at any time and place. If they’re on the road, they can complete tasks on their smartphones. If they are slightly ill, they can work from home. Employees who are not working in the office can still access the information they need and do their tasks.
By providing adequate mobile apps, you empower your employees. They have the tools they need to do their jobs without being reliant on coming into the office. With more time and more flexibility comes more empowerment.
2. Improved Efficiency
Employees don’t just want business functions on their mobile devices – nowadays, they expect it. This is especially true among Millennials. Mobile apps have simply changed how businesses work.
With apps, you can assign tasks to certain employees, set deadlines, and track those tasks to completion. You and your employees can automate repetitive tasks to save time. You can transition among multiple devices without delay.
You can also make business and customer data available on mobile apps, so your employees can pull up what they need in an instant. Many apps even offer offline functionality, allowing employees to continue working even without a connection. All this results in better business efficiency.
3. Better Cooperation
Research shows that when employees feel connected with their coworkers, it improves their engagement. This makes sense: when you feel part of a team, you want to help that team succeed.
The problem with larger workforces is that teams are often disconnected, leading to employees disengaging. Team members can stay in touch through emails or social media, but while this is fast, it is also ineffective.
Mobile apps are a much more effective way for employees to communicate with one another. They’ll have easy access to coworker contact information and can send push messages to each other, staying in touch and keeping connections strong.
4. Constant Employee Training
In order to keep your employees engaged, you need to give them opportunities to learn and develop their skills. Enter educational technology. However, no matter how comprehensive your training is, employees will occasionally need additional information and assistance. Mobile apps allow you to set up a resource center that employees in all your departments can access to get the materials they need.
It’s easy for employees to find the information they need in an app with a menu-driven info system. With a Just-in-Time learning approach, employees can get the information they need to solve a problem or perform a task in bite-sized chunks. This makes the learning process quicker, and they can immediately reinforce what they have learned.
When employees learn what they need right away, they are able to immediately demonstrate their newly acquired knowledge. They’ll also be able to see the value that learning a new skill entails and how it contributes to the company. This certainly results in more engagement.
5. More Loyalty
With an internal mobile app, you can align your employees with your company’s mission and vision for the future. This transparent approach helps your employees see your company’s underlying strategies and goals, making them feel like a part of the process. This creates a sense of pride in employees and makes them want to help the organization succeed.
The more employees are exposed to your company’s mission through an internal app, the more they will internalize it and work towards it. This also enables you to provide positive feedback to employees who best represent your company’s core values, which is great for engagement.
The right branded internal app is an excellent way for your company to connect with employees, help them connect with one another, and keep them engaged with what they’re doing every day. All in all, mobile apps can results in employee empowerment, increased efficiency, better cooperation, more employee training, and more loyalty. For the best results, it’s critical that you choose the right developers to create your mobile app, so start looking for them today!
Opinions expressed in this article are those of the author and not of The HR Gazette or its team members.