10 Tools Every Online Business Should Have in 2018

With 2018 right around the corner, you might be thinking about strategies you will need to use to have a successful online business. Running a business can be hard work, and in order to be successful, you have to keep up with the times.

There are many tools out there that help to keep small businesses up and running, especially in such a competitive market. Here are 10 tools that you should considerto help support your online business in 2018.


This tool is beneficial because it provides helpful analytics and feedback data to help a business to learn about how customers are using their website. This is especially important for refining your marketing strategies.

The platform provides insights to help companies understand how users interact with their website, informing them how to improve the site to bring in more satisfied customers. Users may also be surveyed by HotJar so that a visitor’s experience can be enhanced.


As a Virtual Private Network (VPN) software, this tool can help to keep your business information private. It offers a free version or a premium version that provides a bit more protection. Your customers will want to know that their information is private.

Security Gladiators did a comprehensive review of the company and found that CyberGhost is reliable, compatible with any device, and even has 24/7 support for its users. Overall, the review was much more positive than negative.


This platform can help online companies chat live with their customers. Many customers prefer to be able to talk with support personnel in order to solve their problems and answer questions.

A live chat is an easy and convenient way to allow customers access to employees without having to use the phone or wait for an email response. It can help you to reach your customers and support them with all their needs.


As you move into the 2018 business world, make sure to take into consideration what’s happening with your employees. It is important to know how they are doing, what they need support with, and even what keeps them working for your business.

PropFuel is a tool that allows employees to share their feedback with you and other fellow employees. Each week, your employees will have the chance to give “props” to their coworkers.

Having a tool like this can create a great a positive atmosphere for those that work for your online business. You will no longer have to wonder what your employees are thinking. Listening to and understanding your employees’ point of view offers the opportunity to help improve morale.

Facebook Audience Insights

As its name suggests, this tool can help you to understand your audience—providing insights on who they are and what they want. Once you are aware of your audience, the tool will help you to target them during marketing and through the content of your website.

As you move into 2018, tying social media to your marketing strategy is a must. It is a great place to find important information that can help you be more successful.

Microsoft Outlook App

Many businesses already use Microsoft Outlook for their email. It is compatible with many email servers and is known for being reliable and user-friendly. It can even sync to your calendar so that everything you need is in one organized and convenient place.

Google Calendar

Using Google’s Calendar tool is an easy way to schedule meetings, events and project updates. It can even be synched with Uber and Lyft so that it can help you and your employees or clients find a convenient meeting spot. When everyone’s Google Calendar is synched together, your collaboration will be more productive.

Answer the Public

This is a free tool that allows you to figure out what subjects and inquiries people may have on the internet. Once you have the questions, you can develop the answers by including specific content on your company’s website. This will help your company’s page to rank higher in search results, which will increase your ability to gain more potential customers.


Donut is a neat tool that can help ensure that the employees working for your small business are getting to know each other. Every week, the app pairs employees together and proceeds to plan a quick coffee date so they can learn about each other.

This can encourage your employees to work well together, thus creating a positive morale for those working in your company.


If you have an online business, then online payments will be necessary for you to get paid. Due is a tool that allows for companies to get the money quicker. The rules and guidelines for using credit cards are also better than most other companies.

All in All…

As you think about your business in 2018, remember to take care of all aspects of your business from marketing to boosting employee moral to generating more customers. Making sure all your employees are on the same page can be very beneficial to running a successful business.

Use all or just a few of these tools for your online business to ensure your employees and customers will be satisfied.


Author: JosephTramontana

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